Exactement cet exemplaire ira dans le panier

International marketing

Auteurs

Philip R. Cateora

Paramètres

En savoir plus sur le livre

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

Édition

Achat du livre

International marketing, Philip R. Cateora

Retiré de bibliothèque

Langue
Année de publication: 1990
product-detail.submit-box.info.binding: (rigide),
État du livre: Abîmé
Prix: 2,89 €

Modes de paiement

Personne n'a encore évalué .Évaluer

Suggérer une correction

Titre: International marketing
Langue: Anglais
Auteurs: Philip R. Cateora
Éditeur: Irwin
Publié: 1990
Format: rigide
ISBN10: 0256079536
ISBN13: 9780256079531
Mots clés: Manuels, Nonfiction, Affaires et économie, Commerce et vente, L'école
Description: The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.