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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
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Recognized as the top marketing book of 2015 by 800-CEO-READS, this work offers innovative insights into effective marketing strategies. It delves into the evolving landscape of consumer behavior and provides actionable advice for businesses seeking to enhance their brand presence. The author combines real-world examples with practical applications, making it a valuable resource for marketers and entrepreneurs aiming to navigate the complexities of modern marketing.
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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet, George Lodge, Craig Wilson
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- 2019
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