World leaders have given the reduction of global poverty top priority. And yet, it persists. This book argues that the solution lies in the creation of a new institution, the World Development Corporation (WDC), a partnership of multinational corporations (MNCs), international development agencies, and nongovernmental organizations (NGOs).
The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --
How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy
The book explores the persistent issue of global poverty despite the efforts of world leaders. It highlights the worsening conditions in countries where governments are ineffective or unwilling to act. The authors propose the establishment of a World Development Corporation (WDC) as a solution, advocating for collaboration among multinational corporations, international development agencies, and NGOs to effectively address and reduce poverty on a global scale.