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- 174pages
- 7 heures de lecture
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Focusing on the creation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to shape societal attitudes over the last hundred years. It explores the techniques and strategies used to influence perceptions, making it a crucial text for understanding the dynamics of communication and persuasion in modern society.
Achat du livre
Crystallizing Public Opinion, Edward L. Bernays
- Langue
- Année de publication
- 2017
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- (souple)
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- Langue
- Anglais
- Auteurs
- Edward L. Bernays
- Éditeur
- www.snowballpublishing.com
- Publié
- 2017
- Format
- souple
- Pages
- 174
- ISBN13
- 9781684113040
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Sciences politiques & Politique, Thèmes psychologiques, Thématique philosophique, Politique, Sociologie
- Évaluation
- 4 sur 5
- Description
- Focusing on the creation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to shape societal attitudes over the last hundred years. It explores the techniques and strategies used to influence perceptions, making it a crucial text for understanding the dynamics of communication and persuasion in modern society.