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Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
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Contemporary Marketing, Louis E. Boone, David L. Kurtz
- Langue
- Année de publication
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- Langue
- Anglais
- Auteurs
- Louis E. Boone, David L. Kurtz
- Éditeur
- Saunders College Publishing
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, L'école, Marketing & Ventes
- Évaluation
- 3,55 sur 5
- Description
- Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.