David L. Kurtz Livres

Contemporary Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

CONTEMPORARY BUSINESS, 11th Edition, is the most widely used introductory business text and it is even better than before! Containingall the most important introductory business topics, this text also includes the most current information available in any business text,and the best supplementary package in the business.

Best-selling authors Boone & Kurtz continue to lead the market with their innovative, up-to-the-minute texts. This 2000 paperback is an updated version of the market-leading Contemporary Business text at a reduced price for the student. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is filled with updated materials, all of which reflect currency changes in the business world.

In addition to solid coverage of the basic functions of planning,organizing,influencing,and controlling,this fourth edition provides substantial (full-chapter) treatment of such frequently neglected areas as international management,M. I. S.,operations management,and ethics. Management continues to reinforce the reputation of past editions for unparalleled readability and pedagogical value while adding a new full-color design and new part-ending video cases.