Exactement cet exemplaire ira dans le panier

Influence

Auteurs

Robert B. Cialdini

Évaluation du livre

4,2(142436)Évaluer

Paramètres

Affaires & Gestion
Commerce
Développement personnel
Nonfiction
Thèmes psychologiques

En savoir plus sur le livre

In this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.