Influence

Auteurs

• Robert B. Cialdini

Paramètres

• Affaires et économie
• Commerce et vente
• Motivation et développement personnel
• Nonfiction
• Psychologie

En savoir plus sur le livre

In this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.

Achat du livre

• Année de publication: 2022
• Reliure: (rigide)