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"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket
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Absolut book : the absolut vodka advertising story, Richard W. Lewis
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Richard W. Lewis
- Éditeur
- Journey Editions
- Publié
- 1996
- Format
- souple
- Pages
- 274
- ISBN10
- 1885203292
- ISBN13
- 9781885203298
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Art, Photographie, Design, Marketing & Ventes, Alcool
- Évaluation
- 4,1 sur 5
- Description
- "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket