Richard W. Lewis est une sommité en matière de marque et un stratège en marketing, qui explore comment les personnes, les lieux et les choses peuvent forger des identités distinctes. Son travail approfondit la stratégie, le marketing et la créativité, dans le but de créer des marques mémorables et puissantes. Lewis partage ses idées par l'enseignement et l'écriture, inspirant les autres à comprendre le pouvoir d'une image de marque réfléchie. Son approche est ancrée dans une profonde compréhension de la psychologie humaine et des contextes culturels, permettant la création de marques véritablement résonnantes.
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket
Includes CD-ROM.Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book . This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."