All Marketers are Liars

Auteurs

• Seth Godin

Paramètres

• 240 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Motivation et développement personnel
• Nonfiction
• Psychologie

En savoir plus sur le livre

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product

Achat du livre

• Année de publication: 2012
• Reliure: (souple)