The Halo Effect...and the Eight Other Business Delusions That Deceive Managers

Auteurs

• Philip M. Rosenzweig

Paramètres

• Affaires et économie
• Commerce et vente
• Économie
• Nonfiction
• Psychologie

En savoir plus sur le livre

Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. 40,000 first printing.

Achat du livre

• Année de publication: 2009
• Reliure: (souple)