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The Strategy Concept and Process

A Pragmatic Approach - Second Edition

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Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.

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The Strategy Concept and Process, Arnoldo C. Hax, Nicolas S. Majluf

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Année de publication
1996
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Sous-titre
A Pragmatic Approach - Second Edition
Langue
Anglais
Publié
1996
Format
souple
Pages
440
ISBN10
0134629469
ISBN13
9780134629469
Séries
Évaluation
5 sur 5
Description
Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.