Defines strategy and the strategic plan while covering the core concepts inherent to successful management. The book analyzes fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology.
Focusing on customer-centric corporate strategy, this book offers a fresh perspective tailored for small and medium-sized businesses and not-for-profits. It includes numerous examples and discussions that illustrate how prioritizing customer needs can transform strategic planning and drive success. This approach challenges traditional competitor-focused methods, making it a valuable resource for organizations looking to innovate and thrive in today's marketplace.
This book is a case study of the Saturn Corporation and its innovative management and technological practices. It explores how the company was able to succeed in a highly competitive industry by leveraging technological innovation and effective management practices. The authors, Arnoldo C Hax and Richard G Lefauve, are experts in the field of management and their insights into the Saturn Corporation provide valuable lessons for any business leader who wants to create a successful and sustainable organization.
Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.