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In the debates about what's next for marketing, communications and the media, the voice of Kevin Roberts is clear and compelling. Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company. He turned the world of marketing upside down with the international bestseller Lovemarks: the future beyond brands. Now he's back with a book inspired by the screen-sisomo: the future on screen.
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The Future on Screen. Sisomo, Kevin Roberts
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- Année de publication
- 2005
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- (souple)
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