Kevin Roberts Livres

" Pour survivre, les grandes marques doivent susciter une fidélité allant au-delà de la raison. C'est pour elles le seul moyen de ne pas se fondre dans la masse informe des millions de marques sans avenir. Le secret pour y arriver ? S'entourer de mystère, de sensualité et d'intimité. C'est un engagement passionné dans ces trois concepts forts qui crée les Lovemarks et dessine l'avenir de la marque. " Kevin Roberts est convaincu que l'amour sera un élément clé du succès des entreprises. Lovemarks est une approche originale du monde des affaires. Il relate le grand bouleversement qui a conduit des produits aux marques en passant par les trademarks, pour nous presser d'évoluer vers l'étape suivante : les Lovemarks. L'auteur porte un regard acéré et critique sur les marques qui ne peut laisser indifférent. Son constat est simple : les marques sont à bout de souffle. La solution ? Développer des produits et des expériences qui créent des relations émotionnelles à long terme avec les consommateurs. L'idée que la marque appartient aux consommateurs, et non aux entreprises, est fondamentale. Ce livre montre que ce ne sont pas seulement les virtuoses du business qui feront l'avenir des affaires, mais aussi des gens passionnés, des acteurs inspirateurs ", comme Kevin Roberts les appelle.

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In the future beyond brands , Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.In this follow-up book, The Lovemarks Winning in the Consumer Revolution , the people consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To this end, Roberts advocates infusing brands with the fundamental Lovemark elements: Mystery, Sensuality, and Intimacy.

The world's top sports organizations showcase how their teams consistently achieve success and how any business can adopt similar strategies to excel. Teams like the Australian Cricket Team, FC Bayern Munich, the All Blacks, and Williams Formula 1 have maintained remarkable success over the years, despite changes in team members. The authors investigated these elite organizations to uncover the principles of excellence that drive their achievements. Through extensive research, including interviews with key players both on and off the field, they developed the elite theory of Peak Performing Organizations (PPO). This theory identifies effective practices for fostering peak performance and essential techniques for enhancing organizational effectiveness. The insights gleaned from these sports teams can be applied across various industries to attain sustainable success. The book covers a range of teams and their unique approaches, including the US Soccer Federation, San Francisco 49ers, Atlanta Braves, New York Yankees, Chicago Bulls, and more, ultimately presenting a comprehensive guide to understanding and implementing the principles of peak performance in any business context.

In the debates about what's next for marketing, communications and the media, the voice of Kevin Roberts is clear and compelling. Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company. He turned the world of marketing upside down with the international bestseller Lovemarks: the future beyond brands. Now he's back with a book inspired by the screen-sisomo: the future on screen.

The wisdom literature found in the Book of Proverbs shares timeless truths that transcend boundaries, including living responsibly or recklessly, human pain and suffering, justice, kingship, marriage, the discipline of children, wealth and poverty, industriousness, integrity and truth, and fear of the lord. Much like the previous interdisciplinary commentary by Tiberius Rata and Kevin Roberts, Fear God and Keep His Commandments: A Practical Exposition of Ecclesiastes, Sacred Wisdom is written for thoughtful students of the Bible who want theological and psychological perspectives on a much beloved book of the Old Testament. Well-respected long-time pastor, Knute Larson, joins Rata and Roberts to provide a pastoral viewpoint on the words of Proverbs.

The narrative offers a compelling look at a young boy from Wales who pursues his dream of becoming a soldier, sharing his experiences over 26 years of army service. It chronicles his adventures with the Royal Engineers, including construction tours in Kenya and Canada, where he encounters wildlife and engages in humorous escapades. The story also highlights his skydiving achievements and the stark realities he faced in war-torn regions like Bosnia, Iraq, and Afghanistan, revealing both the excitement and challenges of military life.

The book offers a strategic framework for conservatives to reclaim influence over America's institutions. It delves into the political landscape, examining the challenges faced and providing actionable insights on mobilizing grassroots support. Through a blend of historical context and contemporary analysis, it emphasizes the importance of leadership, messaging, and coalition-building to effectively advocate for conservative values and policies.

Sinnlich, geheimnisvoll – und doch vertraut: Lovemarks lösen bei uns Herzklopfen aus. Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und Kunde und verrät, wie aus einer vernünftigen Trustmark eine geliebte Lovemark wird. Systematisch lädt das reich illustrierte Buch in die Welt der Lovemarks ein. Der Bestseller-Autor zeigt, wie Markenbildung jenseits des traditionellen Branding aussieht. Die Zukunft der Marke heißt Lovemarks!