Loveworks

Auteurs

• Kevin Roberts

Paramètres

• 192 pages
• 7 heures de lecture

• Affaires & Gestion
• Commerce
• Marketing & Ventes

En savoir plus sur le livre

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide),
• État du livre: Bon
• Prix: 2,49 €