En savoir plus sur le livre
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Achat du livre
Global marketing : a decision-oriented approach, Svend Hollensen
- Langue
- Année de publication
- 2011
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.