Global Marketing

A Decision-oriented Approach

Auteurs

• Svend Hollensen

Paramètres

• 760 pages
• 27 heures de lecture

• Cas d'étude
• Nonfiction

En savoir plus sur le livre

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

Achat du livre

• Année de publication: 2004
• Reliure: (souple),
• État du livre: Bon
• Prix: 1,59 €