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Marketing Management

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Philip Kotler

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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.

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Marketing Management, Philip Kotler

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Année de publication: 1997,
État du livre: Bon
Prix: 2,13 €

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Titre: Marketing Management
Langue: Anglais
Auteurs: Philip Kotler
Éditeur: Prentice Hall
Publié: 1997
ISBN10: 0132613638
ISBN13: 9780132613637
Mots clés: Manuels, Nonfiction, Manuels universitaires, Affaires et économie, Manuels et guides, LGBTQ+, Commerce et vente, Économie, Allemagne, Gestion, Marketing et relations publiques, Étude, Entrepreneuriat, Littérature spécialisée, Économie d'entreprise
Première publication: 1994
Titre original: Marketing management
Évaluation: 4,9 sur 5
Description: The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.