Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Auteurs

• Martin Lindstrøm

Paramètres

• Affaires et économie
• Nonfiction
• Psychologie
• Science
• Sciences sociales

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Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.

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• Année de publication: 2013
• Reliure: (souple)