Exactement cet exemplaire ira dans le panier
Évaluation du livre
En savoir plus sur le livre
Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
Achat du livre
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrøm
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 7,99 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Langue
- Anglais
- Auteurs
- Martin Lindstrøm
- Éditeur
- Crown Business
- Publié
- 2011
- Format
- souple
- ISBN10
- 0307956326
- ISBN13
- 9780307956323
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Science, Sociologie, Marketing & Ventes
- Évaluation
- 3,8 sur 5
- Description
- Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description