Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Auteurs

• Martin Lindstrøm

Paramètres

• Affaires & Gestion
• Commerce
• Nonfiction
• Sciences sociales
• Thèmes psychologiques

En savoir plus sur le livre

Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description

Achat du livre

• Année de publication: 2011
• Reliure: (souple)