Public Relations in Practice

Auteurs

• Anne Gregory

Paramètres

• 160 pages
• 6 heures de lecture

• Affaires et économie
• Couple & Relations
• Marketing et relations publiques

En savoir plus sur le livre

This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

Achat du livre

• Année de publication: 1996
• Reliure: (souple)