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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
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Corporate Creativity, Susan Stern, Alan G. Robinson
- Langue
- Année de publication
- 1997
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- (souple)
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- Titre
- Corporate Creativity
- Langue
- Anglais
- Auteurs
- Susan Stern, Alan G. Robinson
- Éditeur
- Berrett-Koehler Publishers
- Publié
- 1997
- Format
- souple
- ISBN10
- 1576750094
- ISBN13
- 9781576750094
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 3,45 sur 5
- Description
- Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.