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This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.
Achat du livre
The Practice of Public Relations, David Rockefeller, Fraser P. Seitel
- Langue
- Année de publication
- 2007
- Reliure
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- David Rockefeller, Fraser P. Seitel
- Éditeur
- Pearson Education
- Publié
- 2007
- Format
- souple
- Pages
- 480
- ISBN10
- 0132038625
- ISBN13
- 9780132038621
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Communication
- Évaluation
- 3,25 sur 5
- Description
- This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.