This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
Książka F.P. Seitela dobrze przybliża polskiemu środowisku PR-owc�w zasady i problemy public relations charakterystyczne dla najdłuższych tradycji w rozwoju tej dziedziny, dla funkcjonowania w demokratycznym społeczeństwie i przy tak konkurencyjnej gospodarce wolnorynkowej, a także - co szczeg�lnie akcentował Autor - w dobie Internetu i w nowym milenium.