Business project management and marketing

Auteurs

• Michael Kleinaltenkamp

Paramètres

• Affaires et économie

En savoir plus sur le livre

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Achat du livre

• Année de publication: 2016
• Reliure: (rigide)