Épuisé, mais très demandé!
En savoir plus sur le livre
Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.
Achat du livre
Competitive Advantage, Michael E Porter
- Langue
- Année de publication
- 1985
- Reliure
- (rigide)
Modes de paiement
Il manque plus que ton avis ici.
- Sous-titre
- Creating and Sustaining Superior Performance
- Langue
- Anglais
- Auteurs
- Michael E Porter
- Éditeur
- Free Press
- Publié
- 1985
- Format
- rigide
- Pages
- 557
- ISBN10
- 0029250900
- ISBN13
- 9780029250907
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Leadership, Entrepreneuriat
- Titre original
- Competitive advantage
- Évaluation
- 4,15 sur 5
- Description
- Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.