Competitive Advantage

Creating and Sustaining Superior Performance

Auteurs

• Michael E Porter

Paramètres

• 557 pages
• 20 heures de lecture

• Affaires & Gestion
• Commerce
• Gestion & HR
• Leadership
• Nonfiction

En savoir plus sur le livre

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.

Achat du livre

• Moisissure

• Année de publication: 1985
• Reliure: (rigide),
• État du livre: Abîmé
• Prix: 2,06 €