What Would Google Do?

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Jeff Jarvis

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“Eye-opening, thought-provoking, and enlightening.” —USA Today “An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.” —San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

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What Would Google Do?, Jeff Jarvis

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Année de publication: 2010

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Titre: What Would Google Do?
Langue: Anglais
Auteurs: Jeff Jarvis
Éditeur: Harper
Publié: 2010
ISBN10: 0062063359
ISBN13: 9780062063359
Mots clés: Nonfiction, Affaires et économie, Motivation et développement personnel, Informatique, programmation, Commerce et vente, Économie, Technologie et techniques, Gestion, Marketing et relations publiques, Internet, Médias et communication médiatique, Publicité et promotion, Google, Médias numériques, Applications, Communication Internet
Titre original: What Would Google Do?
Évaluation: 5 sur 5
Description: “Eye-opening, thought-provoking, and enlightening.” —USA Today “An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.” —San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.