Marketing plans : how to prepare them, how to use the

Auteurs

• Malcolm McDonald

Paramètres

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Nonfiction
• Professional development series

En savoir plus sur le livre

This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.

Achat du livre

• Année de publication: 1995
• Reliure: (souple)