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Malcolm McDonald Marketing Plans. How to Prepare Them. How to Use Them
Malcolm McDonald Marketing Plans. How to Prepare Them. How to Use Them
Malcolm McDonald Marketing Plans. How to Prepare Them. How to Use Them
Malcolm McDonald Marketing Plans. How to Prepare Them. How to Use Them

Marketing Plans. How to Prepare Them. How to Use Them

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In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.

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Marketing Plans. How to Prepare Them. How to Use Them, Malcolm McDonald

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Année de publication
2004
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Langue
Anglais
Éditeur
Elsevier
Publié
2004
Format
souple
ISBN10
0750656255
ISBN13
9780750656252
Séries
Mots clés
Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
Évaluation
3,85 sur 5
Description
In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.