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This book is no less than the birth of a new discipline. The Experience Science is the indispensable tool for the global experience economy. Including a detailed analysis of the human experience process, it provides the reader with a teachable methodology for staging unforgettable experiences that make a difference. This book is a must for everyone in the experience industry who wants to leave his / her mark.
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The experience science, Frank Gerhard
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- 2012
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