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InhaltsverzeichnisIntangibility and the “State of Being Informed” - and Analysis of their Impact on Market Processes.Service Coproduction and Customer Participation.Customer Integration in Business-to-Business-Marketing.Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients?.Automatization of the Service Delivery Systems: How Far?.Services Marketing in Consumer Durables Industries.Service Development Process and Performance: Facts and Measures.The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model –.Services Companies: The Importance of the Staff Leaming Process in the Diversification Process.Using Means-End Structures for Benefit Segmentation in a Service Industry.A New Approach to Spatial Management of Retail Networks, based on th Germans School’s Central Place Theory.Internationalization of Services.International Dimensions of Customer Service.
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Advances in Services-Marketing, Hans Muhlbacher
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- Année de publication
- 1997
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