Alan Weiss Ordre des livres

Focusing on the author's expertise in community building, the book explores how to foster environments that enhance evangelism, ultimately benefiting marketing and sales efforts at minimal or no cost. It offers insights and strategies for both organizations and individuals to effectively create supportive communities that drive engagement and outreach.

In a rapidly changing world characterized by a "no normal" reality, the author encourages readers to adopt innovative strategies rather than relying on outdated methods. Alan Weiss provides tools and insights for independent thinking, empowering individuals to navigate contemporary challenges effectively.

This book will show you: How consensus building is something to live with, not something to die for. The fundamental difference between accountability and authority. The need for innovation and even improvisation in wielding influence.The scientific and magical contrasts of language...

Build a thriving 21st-century consultancy with an all-new edition of the classic bestseller In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the “Rock Star of Consulting,” will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success. Weiss updates his time-tested model for creating a flourishing consulting business, while showing you the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition, he offers you invaluable guidance on raising capital, attracting clients, and creating an airtight marketing strategy. This new edition is packed with step-by-step advice on how to: Use volatility and disruption as offensive weapons Maximize fees by adopting a “value mindset” Build a successful model for marketing remotely Master cutting-edge technology to reach the broadest audience Form powerful alliances to increase reach and impact Think branding—and think global Generate six-figure projects, six-figure retainers, and seven-figure incomes Million Dollar Consulting has been the go-to classic for consultants for nearly 25 years. With cutting-edge new content, Alan Weiss will show you how to grow your business into a seven-figure firm today.

This guide offers an expansive look at effective marketing strategies essential for success in today’s competitive landscape. It draws on extensive case studies and research to provide practical insights valuable for marketers at any level or sector, emphasizing a value-based approach. Readers will learn to identify and target customers, platforms, and methods that yield the highest returns. In the current marketing environment, personal branding, relationship-building, and shared expertise can elevate one from obscurity to sought-after expert status, heavily relying on the effectiveness of value-driven marketing. Co-authors Alan Weiss and Lisa Larter combine their extensive experience to deliver practical advice and research-based insights. Weiss contributes decades of consulting and entrepreneurial wisdom, while Larter offers her expertise as a digital marketer and strategist. The evolution of social and technological landscapes has drastically changed marketing dynamics. In the past, substantial investments could ensure visibility for campaigns or branding. Today, with social media's rise and traditional media's decline, marketing platforms have become more accessible yet fiercely competitive. To cut through the noise and attract customers, marketers must adopt the value-based strategies outlined in this guide.

For over 30 years, Alan Weiss has consulted and advised a diverse range of individuals, from Fortune 500 executives to athletes and entertainers. His clients, numbering in the thousands, have varied backgrounds, with many possessing significant resources, while others are still striving for success. Weiss addresses a spectrum of human experiences, including esteem issues, narcissism, family dysfunctions, and ethical dilemmas, even during crises like the coronavirus pandemic. He emphasizes that about 95% of his clients are genuinely well-meaning and eager to improve themselves both personally and professionally. Weiss identifies a critical moment in their journeys akin to a "runner's wall," where individuals must push through pain and obstacles to find renewed energy. However, many struggle to understand their direction after this breakthrough. Despite having financial stability and fulfilling relationships, they often lack clarity on their purpose and legacy. They mistakenly believe that legacy is determined at life's end, akin to a business valuation conducted just before a sale. In reality, legacy is a daily endeavor, shaped by our choices and actions. Weiss highlights the importance of actively writing our own stories rather than allowing external pressures or societal norms to dictate them. In today's world, where social media and peer influence can overshadow personal values, the creation of meaning is essential for esta

The new edition of this bestselling guide to consultancy success by Alan Weiss remains the most comprehensive resource for navigating the consulting profession, from inception to high growth. Weiss, a legendary consultant and author, provides step-by-step instructions for establishing an independent or boutique consulting practice that can achieve seven-figure success. This invaluable resource covers attracting clients, maximizing value, and reaching career goals. Since the first edition, significant developments have transformed the consulting landscape, including shifts in social consciousness, the Covid-19 pandemic, tele-consulting, globalization, and the rise of social media. The revised edition offers specific strategies for thriving in this new environment, turning challenges into opportunities. Key topics include building a strong global brand, marketing remotely to reduce costs, mastering implementation techniques, and forging relationships with a new generation of buyers. It also covers selecting suitable consulting methodologies, writing proposals, and utilizing advanced technology for service delivery. This essential reading is designed for both newcomers and seasoned professionals, making it a must-have for solo consultants, entrepreneurs, and leaders of small consulting firms looking to elevate their practice.

Build a thriving consultancy with the updated edition of this classic bestseller Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success. Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on: • Harnessing today’s global opportunities • Developing brands across markets • Creating and licensing intellectual property • Avoiding the pitfalls of social media • Landing unsolicited referrals through counterintuitive methods • Managing and organizing your time wisely • Succeeding in the face of continuing turbulence Find out why this book has been the classic go-to for consultants for nearly twenty-five years, and learn how to grow your business into a $1 million-per-year firm today!

Presented in the same easy-to-use format as the popular Million Dollar Consulting this book provides the inside advice readers need to build or expand a coaching business

In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically.