Libby Sartain Livres

Her invaluable insights demonstrate how to: develop the six essential ingredients of every great HR career; get "a seat at the table" and use the opportunity to achieve corporate goals by promoting HR values; release your company from the tyranny of too many policies; cultivate powerful relationships; trust your own judgment and stand up to the so-called experts; evaluate tantalizing, but potentially misleading, job offers; brand and sell your department and its value to the organization; be a best employer for the right reasons, not for the PR; and be a leader in your organization in good times and bad." "In this book, you'll find a healthy dose of motivation, as well as a wealth of real strategies for growing your HR career while building the people side of great business - from the heart."--BOOK JACKET.

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.