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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
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Brand from the inside, Mark Schumann, Libby Sartain
- Langue
- Année de publication
- 2006
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- (rigide)
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- Titre
- Brand from the inside
- Langue
- Anglais
- Auteurs
- Mark Schumann, Libby Sartain
- Éditeur
- Jossey-Bass
- Publié
- 2006
- Format
- rigide
- Pages
- 272
- ISBN10
- 0787981893
- ISBN13
- 9780787981891
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,65 sur 5
- Description
- In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.