Marketing
- 791pages
- 28 heures de lecture
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
Eric N. Berkowitz Livres
Le Dr Eric N. Berkowitz est un universitaire distingué dont les travaux de recherche explorent le monde complexe du marketing. Sa vaste carrière de recherche et d'enseignement a façonné la compréhension des principes et des pratiques du marketing, offrant des perspectives précieuses aux étudiants comme aux professionnels. Par ses contributions académiques, Berkowitz a solidifié son héritage en tant que figure marquante dans le domaine de l'éducation au marketing.
Essentials of Health Care Marketing - Fifth Edition
- 600pages
- 21 heures de lecture
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
