Essentials of Health Care Marketing - Fifth Edition

Auteurs

• Eric N. Berkowitz

Paramètres

• 600 pages
• 21 heures de lecture

• Affaires & Gestion
• Commerce
• Manuels
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--

Achat du livre

• Année de publication: 2021
• Reliure: (souple)