The power of the purse : how smart businesses are adapting to the world's most important consumers - women
- 240pages
- 9 heures de lecture
"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics
