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The power of the purse : how smart businesses are adapting to the world's most important consumers - women
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"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics
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The power of the purse : how smart businesses are adapting to the world's most important consumers - women, Fara Warner
- Langue
- Année de publication
- 2006
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- (rigide)
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- Titre
- The power of the purse : how smart businesses are adapting to the world's most important consumers - women
- Langue
- Anglais
- Auteurs
- Fara Warner
- Éditeur
- Pearson
- Publié
- 2006
- Format
- rigide
- Pages
- 240
- ISBN10
- 0131855190
- ISBN13
- 9780131855199
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,25 sur 5
- Description
- "Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics