This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Featuring case studies, interviews, and profiles, this guide provides in-depth insights into the fashion industry. It includes contributions from leading experts on specialized topics and offers valuable career advice for those interested in fashion retailing. The book presents a comprehensive overview, making it an essential resource for anyone looking to understand or pursue a career in fashion.
The book explores the negative impacts of industrialization on the environment, highlighting issues such as soil degradation, ozone depletion, toxic pollution, and global warming. It argues that these environmental challenges not only threaten ecosystems but also hinder economic development and the advancement of civilization. Through a critical examination of these pressing issues, the text emphasizes the urgent need for sustainable practices to counteract the detrimental effects of industrial growth.
Named a Best Business Book by Business Week, Inside Intel is the gripping business saga of a company that rose to dominance through technological innovation, and maintained its leadership against competitors through aggressive marketing, tough business tactics, and liberal use of legal firepower.In his in-depth portrait of Intel, the first history/expose of the company, former Financial Times columnist Tim Jackson reveals that Intel's corporate culture is determinedly secretive and authoritarian, and the company retains its own force of private investigators to prevent its employees from going astray. Intel routinely uses the threat of lawsuits against workers and rivals.At the center of this story is Andy Grove, Intel's high-profile CEO and chairman, once a penniless immigrant who waited tables to put himself through college. It is Grove who has made the unpopular decisions which have kept Intel at the top of the chip market. Exhaustively researched from court records, unpublished documents, and interviews with Intel's competitors, partners, and past and present employees, Jackson traces the company's spectacular failures and successes, as well as the powerful human struggles that have made Intel one of the most competitive players in a high-stakes game.
Andy Grove and the Rise of the World's Most Powerful Chip Company
An experienced business journalist presents the first detailed look inside the inner workings of Intel, a leading company in microchip technology, revealing its authoritarian corporate culture and the competitive tactics of its chairman, Andrew Grove. 35,000 first printing.
Richard Branson, Britain's 15th-richest man and one of its most prominent businessmen, was voted the country's leading role model among young people. He is full of paradoxes: he is a self-publicist who claims to be fiercely shy, a motivator of others who wore odd socks on the day of the launch of his airline, and a billionaire who borrows fivers without hesitation from friends and employees.
Tim Jackson, a top sustainability adviser to the UK government, makes a compelling case against continued economic growth in developed nations. He provides a vision of how human society can flourish, within the ecological limits of a finite planet.
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Our prevailing vision of social progress is fatally dependent on a false promise: that there will always be more and more for everyone. Forged in the crucible of capitalism, this foundational myth has come dangerously unravelled. The relentless pursuit of eternal growth has delivered ecological destruction, financial fragility, social instability and the biggest global health crisis in a century. What should we do when our myths desert us? How are we to adjust to a new economic normal? What does life after capitalism look like? Weaving together philosophical reflection, economic insight and social vision, Tim Jackson’s provocative thesis is that a post growth society is a richer, not a poorer one. Material progress has changed our lives – in many ways for the better. But the luxury of having can too easily obscure the happiness of belonging, the satisfaction of achieving and the simple lightness of being. A genuine prosperity demands a deeper respect for relationship and meaning than capitalism allows. Jackson’s far-reaching essay is both a manifesto for system change and an invitation to rekindle a deeper conversation about the nature of the human condition.
Inside Richard Branson's Business Empire
This is a portrait of Branson which draws together the many contradictions of this upper-middle-class Englishman who signed the Sex Pistols and for whom danger is the one sensation he worships without reservation.
