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- 240pages
- 9 heures de lecture
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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Mastering fashion marketing, Tim Jackson, David Shaw
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Mastering fashion marketing
- Langue
- Anglais
- Auteurs
- Tim Jackson, David Shaw
- Éditeur
- Palgrave Macmillan
- Publié
- 2009
- Format
- souple
- Pages
- 240
- ISBN10
- 140391902x
- ISBN13
- 9781403919021
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Marketing & Ventes, Thématique de la mode, Mode
- Évaluation
- 4,15 sur 5
- Description
- This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.