Mim Eichler Rivas Ordre des livres (chronologique)

A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.

This inspirational memoir from Michelle Obama's brother celebrates the family members and mentors who shaped his life. Craig Robinson recalls the gratification of introducing his sister at the National Democratic Convention, sharing stories from their modest upbringing, where their parents instilled values of education, hard work, and ambition. These lessons guided Robinson from playing street basketball on Chicago's Southside to excelling academically and earning admission to Princeton University, where he became Ivy League Player of the Year twice. After a stint playing professionally in Europe, he pivoted to finance, achieving rapid success with an MBA from the University of Chicago. However, he chose to pursue his passion for coaching, transforming struggling teams at Northwestern, Brown, and Oregon State University, where he achieved a remarkable turnaround in his first season. In this memoir, Robinson introduces readers to the influences that shaped his understanding of success, particularly his parents, Marian and Fraser, who taught him to believe in himself and live with conviction. Through heartwarming anecdotes, he reflects on his family's sacrifices and the bond he shares with Michelle as they navigated their journeys from the Southside to national prominence. This book serves as a timely reminder of the importance of character and the potential to make a difference in the lives of others.