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A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.
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The Tanning of America, Steve Stoute, Mim Eichler Rivas
- Langue
- Année de publication
- 2011
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- (rigide)
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- Titre
- The Tanning of America
- Langue
- Anglais
- Auteurs
- Steve Stoute, Mim Eichler Rivas
- Éditeur
- Penguin
- Publié
- 2011
- Format
- rigide
- ISBN10
- 1592404812
- ISBN13
- 9781592404810
- Séries
- Mots clés
- Nonfiction, Art / Culture, Sciences sociales, Thème historique, Histoire, Commerce, Affaires & Gestion, Thématique musicale, Musique, Sociologie, Marketing & Ventes, Race, Racisme
- Évaluation
- 3,85 sur 5
- Description
- A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.