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A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.
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The Tanning of America, Steve Stoute, Mim Eichler Rivas
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- Année de publication
- 2011
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