The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
A dictionary of unusual, obscure and frequently misunderstood words in the English language. It deals with what people really say, the reasons why. It gives the stories which lie behind the odd and puzzling words and phrases which we use daily without a second thought until we wonder why.
Exploring the tension between America's Christian heritage and its current cultural challenges, this book takes readers through 400 years of history, examining the church's influence on the nation's development. Through personal testimonies and insights from a born-again Christian and a mystery guest, it addresses the ongoing spiritual crisis and the debate over whether America is a Christian or secular nation. The narrative emphasizes hope and the potential for a new beginning, urging unity in pursuing a divine plan for the nation's future.
Set in 1969 Jakarta, the narrative follows Alan Smith, a young research student, as he navigates the contrasting realities of his new environment. He is both unsettled by the visible military presence and captivated by the enchanting atmosphere filled with clove-scented air. This juxtaposition highlights the complexities of his experience in Indonesia, as he embarks on a journey of discovery with his wife and young daughter amidst a backdrop of political tension and cultural richness.
One day Rafael was well, the next day he was completely mad. What happened to
him? The story of Rafael and his gold ring is a strange story of murder,
mystery and love. Many people know part of the story. But only Rafael knows
the true facts. And Rafael is mad.
Profoundly influenced by contemporary linguistics, these original contributions explore various perspectives on significant issues within a controversial field of study. The focus is primarily on central linguistic structures and language-related processes, such as syntactic structures, phonological representations, and semantic readings, rather than peripheral aspects like acoustic-phonetic structures. Each section begins with a summarizing introduction.
Section I addresses the intersection of linguistics and neurology, covering topics such as the concept of a mental organ for language, neural mechanisms and aphasia, brain-based versus non-brain-based models of language, and the relationship between vocal learning and synaptic and neuronal replacement.
Section II delves into linguistic and psycholinguistic matters, discussing infant language acquisition, the linguistic analysis of aphasic syndromes, clinical descriptions of aphasia, psycholinguistic interpretations of aphasias, the organization of language production processing structures, and the neuropsychology of bilingualism.
Section III focuses on neural issues, exploring the location of the speech area, determinants of recovery from aphasia, the anatomy of language, insights from comparative anatomy, event-related potentials and language, and neural models with limited information about language. This work is part of the Studies in Neuropsychology and Neurolinguis
A handbook striving to defy outmoded business models and design tomorrow's enterprises. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context.
Vytvářejte produkty a služby, po kterých zákazníci touží
312pages
11 heures de lecture
Autoři mezinárodního bestselleru Tvorba business
modelů ve své nové knize vysvětlují, jak do svého
podnikání zařadit tvorbu hodnotových nabídek
(value proposition design) a navrhnout tak přesvěd-
čivé produkty a služby, kterým zákazníci neodolají.
Čím je kniha výjimečná: obsahuje praktická cvičení,
nástroje a ilustrace, které vám pomohou okamžitě
zlepšit váš produkt; umožňuje přístup k on-line
aplikaci Strategyzer.com, plné interaktivních cvičení
a testů; má originální vizuální formát.
So schaffen Sie eine Kultur der Innovation und Transformation, die Ihr Unternehmen unbesiegbar macht
Dieses Handbuch bietet ein essentielles Leadership-Toolkit für Entscheidungsträger, Innovatoren und Unternehmer, um ein erfolgreiches Unternehmen aufzubauen. Es hilft Ihnen, strategische Entscheidungen zu treffen und festzulegen, worin Sie sich messen möchten. Mit der Portfolio-Map können Sie Ihr Ideen-Portfolio und Geschäftsmodell verfeinern. Ein solider Innovationsfunnel ermöglicht es Ihnen, Ihr Business kontinuierlich neu zu erfinden, während Sie Risiken und Unsicherheiten managen. Die Culture-Map hilft dabei, Ihre Innovationsbereitschaft zu bewerten und eine erstklassige Innovationskultur zu schaffen. Anstatt sich nur an Einzelaspekten wie Produkt oder Preis zu messen, sollten Sie sich mit den besten Geschäftsmodellen vergleichen.
Das Buch ist Teil der Strategyzer-Reihe, die auch Werke wie Business Model Generation und Value Proposition Design umfasst. Es enthält verschiedene Werkzeuge und Mustersammlungen, die sich auf Portfolio-Management, strategische Lenkung und Innovationskultur konzentrieren. Die Kapitel bieten praktische Anleitungen zur Auslotung und Ausschöpfung von Portfolios, zur Bewertung von Disruptionen und zur Gestaltung einer Innovationskultur. Mit Fragen für Führungskräfte und einer klaren Struktur unterstützt es Sie dabei, Ihr Unternehmen zukunftssicher zu machen.