Tahereh Hasani Livres

Focusing on the mobile telecommunications sector, this book analyzes positioning strategies and develops a measurement instrument for marketing orientation in Maxis, Celcom, and DiGi. It addresses customer acquisition and loyalty, providing insights for managers to gain competitive advantage. Drawing from extensive research, the author shares effective techniques for promoting services and enhancing revenue for mobile companies, making it a valuable resource for industry professionals seeking to improve their marketing strategies.

This book is focusing on analyzing current challenges in E-Taxation system as a part of the E-Government initiatives. Governments worldwide have been making significant attempts to make their e-tax filing services available on the Internet. However, despite the apparent benefits as online services' immediacy and saving costs, the rate of adoption of E-Taxation is globally below experts' expectations. The consolidated analysis of E-Taxation models has revealed similar problems in this area - lack of trust and its negative effect on level of E-Taxation adoption. This book is drawing relationship between trust of citizens' and security of E-Taxation transactions which is directly affects their willingness to use online tax filing services.