Margot Wallace Livres

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: -Public Relations and Social Media -Theaters, Conservation Labs, and Visible Storage Spaces -Databases

Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.

Effective branding is crucial for museums to create a distinct identity that resonates with visitors and fosters loyalty. The author provides practical, step-by-step guidance for branding various museum departments, supported by diverse case studies. Emphasizing that creativity outweighs financial resources, the updated edition incorporates digital branding strategies and introduces three new chapters focusing on public relations, specialized spaces, and database management, making it a comprehensive resource for modern museum branding.

Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge that they will be interpreted by strangers. If you ever wished for a good writer, right on staff, ready to take on projects, major or routine, here's the help you're looking for.