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Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.
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Museum Branding, Margot Wallace
- Langue
- Année de publication
- 2024
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- (rigide)
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- Titre
- Museum Branding
- Sous-titre
- Reimagining the Museum
- Langue
- Anglais
- Auteurs
- Margot Wallace
- Publié
- 2024
- Format
- rigide
- Pages
- 280
- ISBN13
- 9781538185506
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.